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Website accessibility compliance has become a growing legal and operational risk for online businesses. Companies are increasingly facing demand letters and lawsuits alleging violations of the Americans with Disabilities Act related to website usability for individuals with visual, auditory, or mobility impairments. Many businesses are unaware their sites may not meet current accessibility standards until they are targeted. Without a proactive strategy, organizations risk costly settlements, reputational damage, and repeated claims. The challenge is implementing practical, defensible accessibility improvements while responding strategically to legal threats.
Website accessibility compliance has become an increasing source of legal exposure for online businesses. Many companies are unaware that their websites may not fully meet current ADA and WCAG standards until they receive a demand letter or lawsuit. Accessibility claims can be filed quickly and repeatedly, creating financial pressure and reputational risk. The challenge is balancing technical compliance, user experience, and legal defense while implementing sustainable, long term accessibility improvements.
Unexpected ADA Demand Letters
Businesses often receive legal notices without prior warning, forcing urgent and costly responses
Unclear Technical Standards
Understanding WCAG guidelines and what constitutes “reasonable accessibility” can be confusing and highly technical
Repeat or Serial Lawsuits
Some plaintiffs and law firms target multiple retailers, leading to repeated claims if issues are not properly addressed
Balancing Compliance with Site Functionality
Fixing accessibility issues without disrupting design, performance, and conversion rates requires careful coordination
Northern 45 helps businesses respond strategically to website accessibility claims while building a practical path toward long term compliance. We assess the legal notice, coordinate with experienced accessibility and legal professionals, and guide implementation priorities so companies can reduce exposure without overreacting or overspending. Our approach balances risk mitigation, technical improvements, and operational continuity.
ADA Claim Review & Response Strategy
We evaluate demand letters, outline response options, and help you take a measured, defensible approach
Accessibility Gap Assessment & Action Plan
We help prioritize WCAG related improvements and coordinate technical remediation efforts
Long Term Risk Reduction Framework
We guide businesses in implementing sustainable compliance processes to reduce the likelihood of repeat claims
We help you avoid panic driven decisions by assessing the claim objectively and outlining practical response options before unnecessary settlements or legal spend.
Our approach balances compliance with operational realities, ensuring accessibility improvements do not damage conversion rates, site performance, or customer experience.
We work alongside experienced ADA and accessibility professionals, helping you navigate legal positioning while prioritizing meaningful remediation.
Beyond resolving the immediate claim, we help implement sustainable accessibility processes that reduce repeat lawsuits and strengthen your overall compliance posture.
