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Northern 45 is a strategy-led investment firm focused on unlocking growth in online retail. We invest in and partner with digital-first brands, direct-to-consumer businesses, and multi-brand online retailers with untapped potential.
Our team brings proven playbooks, strategic clarity, and access to capital — helping founders grow, evolve, or exit with confidence.
We’re not volume investors — we’re selective by design. Northern 45 focuses on a small number of high-impact investments where we can actively support growth and profitability.
Strategic guidance rooted in real-world online retail experience.
Access to flexible capital for growth or ownership transitions.
Proven frameworks to increase margins, streamline operations, and scale efficiently.
We invest exclusively in online retail and understand what drives sustainable digital growth.
We’re not passive investors. We work alongside leadership to unlock operational and strategic wins.
Our investments are about more than exits — they’re about building brands that endure.
