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Transitioning to direct to consumer sales can unlock higher margins, deeper customer relationships, and valuable first party data, but it must be executed strategically to avoid channel disruption. Northern 45 helps brands design and implement DTC strategies that drive growth while protecting dealer partnerships, preserving pricing integrity, and maintaining long term brand equity across all sales channels.
Brands transitioning to direct to consumer sales often struggle to balance growth with existing wholesale and dealer relationships. Expanding into DTC can create pricing tension, perceived competition, and trust issues with retail partners who feel undercut or marginalized. Without a clear strategy, brands risk MAP violations, channel conflict, margin erosion, and long term damage to distribution networks. The challenge is scaling DTC revenue while preserving brand equity and maintaining strong, profitable partnerships across all channels.
Retailer Pushback
Partners see your DTC launch as a threat.
Channel Cannibalization
Sales shift, but total revenue stalls.
MAP Enforcement Issues
DTC promos trigger partner complaints.
Messaging Inconsistency
Customers get mixed signals on value.
We architect DTC strategies that protect legacy channels, enforce pricing standards, and give you a stronger direct relationship with your buyers—without losing your distribution base.
Channel Conflict Strategy
Plan DTC moves without collateral damage.
Unified Pricing Framework
Keep value aligned across platforms.
Retailer Communication Support
Bring partners along, not leave them behind.
We make retail and DTC play nice.
We fix conflict before it starts.
Your value stays consistent.
We protect upside—not just downside.
