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Maintaining Minimum Advertised Pricing (MAP) is essential for protecting brand value, ensuring fair competition, and preventing price erosion in online retail. However, many brands struggle with enforcing MAP policies, especially with unauthorized sellers and price undercutting. Northern 45 provides expert guidance on developing, implementing, and enforcing MAP policies to protect your brand’s profitability and maintain strong retailer relationships.
Many brands struggle to maintain pricing integrity across their retail network. MAP violations by online and brick and mortar retailers, unauthorized marketplace sellers, and gray market activity can quickly erode brand positioning and profitability. Without a clear enforcement strategy, violations often go unchecked, especially when distributor or reseller loopholes allow discounting to occur downstream. At the same time, brands face retailer pushback and must navigate legal and antitrust considerations carefully to ensure MAP policies are structured and enforced properly.
Retailers Violating MAP Policies
Online and brick-and-mortar retailers undercut pricing, damaging brand positioning
Legal & Compliance Risks
Mismanaging MAP policies can result in antitrust risksand legal challenges if not structured properly
Lack of MAP Enforcement Strategy
No clear process for tracking or responding to violations
Retailer Pushback on MAP Policies
Brands struggle with retailers refusing to comply, claiming competitive pricing pressures
Strong MAP enforcement requires more than policy language, it requires structure, monitoring, and disciplined execution. Northern 45 helps brands build clear, enforceable MAP frameworks, identify unauthorized sellers, and implement practical enforcement strategies that protect pricing integrity across retail and marketplace channels. We focus on sustainable compliance systems that defend brand positioning while minimizing legal and operational risk.
MAP Policy Structuring & Legal Risk Mitigation
We help develop clear, enforceable MAP policies designed to align with legal standards and protect brand equity
Unauthorized Seller & Marketplace Control Strategies
We provide proven methods to identify, address, and reduce unauthorized sellers across Amazon and other marketplaces
Retailer Compliance & Enforcement Frameworks
We design structured monitoring, reporting, and enforcement processes that maintain price integrity throughout your distribution network
Decades of experience crafting and enforcing MAP policies.
Actionable tactics for eliminating unauthorized price drops.
We help businesses structure MAP policies within compliance laws.
Real-time tracking tools to identify and respond to violations efficiently.
