Northern 45 | Strategic Growth for Online Retailers

At Northern 45, we help online retailers think strategically and operate with precision—always moving businesses forward at an upward trajectory.

Unlike traditional firms, Northern 45 is built and led by proven online retail leaders—CEOs, VPs, and industry experts who have scaled real businesses, not just advised them.Beyond strategy and execution, we invest in and acquire businesses that align with our vision—helping brands grow, scale, and make a lasting impact.

About Northern 45

At Northern 45, we help online retailers think strategically and operate with precision—always moving businesses forward at an upward trajectory.

Strategic Growth & Leadership

Support for CEOs and leadership teams to scale smart, plan effectively, and retain top talent.

Sales & Distribution Strategy

We help online retailers refine channel strategies, optimize Amazon performance, transition to DTC without conflict, and improve site conversions for scalable revenue growth without channel conflicts.

Operational Efficiency

From margin optimization to vendor negotiations, we help online retailers streamline costs, resolve contract disputes, and improve profitability across the board.

Risk Management & Legal Compliance

We help online retailers stay protected with strategies for sales tax compliance, tax mitigation, lease negotiations, ADA and Prop 65 compliance, and defense against legal threats.

Pricing & Compliance

We develop pricing strategies that protect brand integrity - covering creative discounting and coupons, and MAP policy development and enforcement.

Acquisitions

Learn how we work with clients, support online retail acquisitions, collaborate with trusted partner companies, and share updates through the latest Northern 45 news.

Advisory Group Membership

Join an exclusive network of online retail leaders.

Northern 45’s Advisory Group is designed for online retailers who want to exchange strategies, compare financial benchmarks, and gain expert insights in a confidential, structured environment.

Book a Consultation

Northern 45 is a standout in the online retail world, led by a team of approachable, driven, and engaging leaders. They are experts at identifying critical actions and execution strategies that put you ahead of the competition.

Andy Clark

Strategic Partnerships Director at Avalara

Strategic Growth & Leadership

Sales & Distribution Strategy

Operational Efficiency

Risk Management & Legal Compliance

Pricing & Compliance

How We Work

Partner Companies

News

We don’t just simplify online retail. We make it profitable.

At Northern 45, we help online retailers think strategically and operate with precision—always moving businesses forward at an upward trajectory.

At Northern 45, we help online retailers think strategically and operate with precision—always moving businesses forward at an upward trajectory.

Strategic Growth & Leadership

Sales & Distribution Strategy

Operational Efficiency

Risk Management & Legal Compliance

Pricing & Compliance

Acquisitions

Join an exclusive network of online retail leaders.

Northern 45 is a standout in the online retail world, led by a team of approachable, driven, and engaging leaders. They are experts at identifying critical actions and execution strategies that put you ahead of the competition.

Andy Clark

Ready to solve your toughest online retail challenges?