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Driving traffic to your website is only half the battle—if visitors aren’t converting into customers, you’re losing revenue. Many online retailers struggle with cart abandonment, poor checkout experiences, and low conversion rates, but don’t know what changes to make. Northern 45 provides strategic consulting, best practices, and site audits to help online retailers identify conversion barriers and implement proven optimization strategies.
Online retailers often struggle to convert traffic into sales due to friction throughout the buying experience. High cart abandonment rates frequently stem from slow page load speeds, complicated checkout flows, and poor mobile optimization. When product pages lack compelling descriptions, high quality imagery, clear calls to action, or visible trust signals such as reviews and security badges, customer confidence declines. Even small usability issues can significantly impact conversion rates, bounce rates, and overall revenue performance.
High Cart Abandonment Rates
Customers add items to their cart but leave before completing the purchasedue to friction in the checkout process
Complicated Checkout Process
A lengthy or confusing checkout experience drives customers away before theycomplete their purchase
No Testing Strategy
You're running changes, not experiments.
Lack of Trust Signals
Missing secure checkout badges, reviews, or clear return policies makescustomers hesitant to buy
Improving conversion rates requires a disciplined evaluation of friction, trust, and user experience. Northern 45 provides structured website audits and strategic recommendations that help online retailers streamline checkout, strengthen product pages, and enhance mobile performance. We focus on practical, data driven improvements that increase customer confidence and turn more traffic into measurable revenue.
Comprehensive Site Audit & Checkout Optimization
We identify friction points and provide clear guidance to simplify checkout and reduce cart abandonment
Speed, Mobile & A/B Testing Strategy
We outline actionable improvements for site performance and provide structured testing recommendations to validate changes
Trust & Product Page Enhancement
We recommend proven credibility signals and persuasive page optimizations that increase buyer confidence and conversion rates
Unlike marketing agencies, we don’t implement changes—we provide expert guidance and best practices so you can execute effectively.
We’ve worked with online businesses to identify high-impact conversion improvements.
Our strategies are based on real-world best practices and insights from successful online retailers.
Every site is different—we tailor our recommendations to your unique business needs.
