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Amazon can be one of the most powerful revenue channels for both brands and multi brand online retailers, but it also introduces pricing pressure, margin compression, channel conflict, and operational complexity. Whether you are a brand deciding how to control your presence or a retailer trying to compete profitably, success on Amazon requires a deliberate strategy. Northern 45 helps businesses build structured Amazon strategies that drive growth while protecting margins, brand equity, and wholesale relationships.
Many businesses approach Amazon reactively rather than strategically. Brands struggle with unauthorized sellers, pricing erosion, and channel conflict, while retailers face razor thin margins, constant competition, and platform policy risks. Without a defined plan, Amazon can damage enterprise value instead of enhancing it.
Channel Conflict & Pricing Pressure
Amazon listings often undercut wholesale and DTC channels, creating tension with dealers and retail partners.
Unauthorized Sellers & Listing Control Issues
Brands lose control of their product detail pages due to gray market sellers and marketplace arbitrage.
Margin Compression & Fee Complexity
FBA fees, referral fees, advertising spend, and return costs significantly reduce profitability.
Operational & Policy Risk
Account suspensions, listing suppressions, and compliance violations can halt revenue overnight.
Northern 45 helps businesses approach Amazon with a clear, structured strategy aligned to long term growth. We evaluate whether Amazon should be brand controlled, retailer led, hybrid, or restricted. We focus on pricing discipline, margin optimization, operational control, and channel alignment to ensure Amazon enhances enterprise value rather than creating instability.
Channel Strategy Design
We help determine the right Amazon model, including brand direct, authorized reseller, hybrid, or restricted distribution strategies.
Margin & Fee Optimization
We analyze FBA costs, advertising spend, pricing structure, and contribution margins to improve profitability.
Brand Control & Compliance Frameworks
We provide guidance on listing control, authorized seller programs, MAP alignment, and operational risk mitigation.
We understand Amazon from both the retailer and brand perspective.
Our strategies are designed to protect long term valuation, not just short term sales.
We help balance Amazon growth with DTC, wholesale, and dealer relationships.
We provide real world strategic guidance based on hands on marketplace experience, not theory.
