Many online retailers don’t think about California compliance laws—until they receive a legal notice from an attorney. Whether it's a Prop 65 violation, a CIPA lawsuit, or a demand letter, businesses often face expensive legal fees and settlement demands. Northern 45 helps online retailers assess their legal exposure, respond strategically, and negotiate resolutions before engaging costly attorneys. We have proven attorneys available when needed, but many issues can be resolved through our expert negotiation strategies.

Online retailers face increasing legal exposure from evolving privacy and consumer protection regulations. Lawsuits related to CIPA claims, session replay tools, chatbots, call recording, and improper data disclosures are rising rapidly, particularly in California. Prop 65 demand letters over missing chemical warnings can create sudden financial pressure, while third party law firms often pursue quick settlements before businesses fully evaluate their defenses. Without a proactive compliance strategy, retailers remain vulnerable to repeated claims and unnecessary legal costs.
Receiveda CIPA or Prop 65 Notice?
We help businesses understand the claim, develop a response strategy, andavoid unnecessary legal costs
California Invasion of Privacy Act (CIPA) Lawsuits
Attorneys are targeting online retailers for using session replay tools,chatbots, or call recording without proper consent
Website Cookie & Data Collection Complaints
Businesses that fail to properly disclose data tracking can be suedunder California privacy laws
Lackof a Clear Compliance Strategy
Without proactive compliance, businesses can repeatedly be targeted forlegal action.Vision Without Execution

Legal threats require a measured, strategic response rather than reactive settlement decisions. Northern 45 helps online retailers evaluate demand letters, assess exposure, and develop structured response and negotiation strategies that reduce financial impact. We focus on resolving immediate claims while implementing preventative compliance measures that protect the business from repeat exposure.
Legal Notice Analysis & Strategic Response
We review demand letters and claims, define risk exposure, and develop disciplined response strategies
Negotiation & Counsel Coordination
We apply proven negotiation tactics and, when necessary, connect you with experienced legal counsel in CIPA, Prop 65, and retail compliance
Preventative Compliance & Risk Mitigation
We implement practical privacy, data disclosure, and product warning frameworks to reduce future legal vulnerability
Many businesses engage attorneys too soon; our proven negotiation strategies help resolve claims before legal fees pile up.
When attorney representation is required, we connect businesses with proven legal professionals who specialize in online retail compliance
We provide practical compliance strategies that prevent future legal challenges
Every business has unique risks, and we provide personalized compliance strategies to fit your specific needs