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A strong dealer and wholesale strategy is critical for brands that rely on retail distribution to scale. Growth through dealers requires more than just adding accounts, it demands clear pricing discipline, defined territory management, aligned incentives, and structured communication. Without a thoughtful wholesale strategy, brands risk channel conflict, inconsistent pricing, margin erosion, and strained retail relationships. Northern 45 helps brands design wholesale frameworks that drive revenue growth while protecting brand equity and long term partnerships.
Brands often struggle to balance wholesale expansion with profitability and channel alignment. Adding more dealers does not automatically translate into stronger performance. Inconsistent pricing, unclear expectations, unmanaged discounting, and lack of enforcement can weaken both margins and brand perception. Without structured systems and accountability, wholesale programs become reactive rather than strategic.
Inconsistent Pricing & Discount Discipline
Retailers deviate from pricing guidelines, creating margin pressure and brand dilution.
Channel Conflict with DTC Sales
Wholesale partners feel undercut when brands expand direct to consumer initiatives without coordination.
Weak Dealer Performance Management
Brands lack structured performance metrics and accountability across dealer networks.
Territory & Distribution Overlap
Oversaturation in key markets creates internal competition and erodes dealer profitability.
Northern 45 helps brands build disciplined, scalable wholesale strategies that align pricing, performance, and long term growth. We evaluate dealer networks, refine pricing and margin structures, and create clear performance expectations that protect brand integrity. Our approach ensures wholesale expansion strengthens, rather than weakens, your overall channel strategy.
Wholesale Pricing & Margin Frameworks
We design structured pricing strategies that protect margins and reduce internal competition.
Dealer Performance & Accountability Systems
We implement measurable KPIs and structured expectations across your dealer network.
Channel Alignment & Conflict Mitigation
We develop coordinated DTC and wholesale strategies that preserve trust and long term partnerships.
We bring hands on experience managing multi brand online retail and wholesale relationships.
We understand both the retailer and brand side, allowing us to design fair, sustainable channel strategies.
We prioritize profitability and long term enterprise value, not just top line expansion.
We build structured wholesale systems that scale, rather than offering short term fixes.cd
